I spoke with cofounder Gino Ferrare today regarding inFocus and he asked that I clarify the company’s position regarding this incredible new product. First, it is FDA registered as a homeopathic nicotinum complex formula. It is not FDA approved. Additionally, the modified nicotine molecule is not to be presented as non addictive. In fact, it is inFocus that is non addictive. Next, inLife is not and will not be marketing inFocus as a cessation (or quit smoking) product. In keeping with the company’s conservative approach, inLife is marketing inFocus as another logical alternative to smoking. For further details on the product and the company’s official marketing language, Gino encourages all to review inFocus by viewing the new, online video and the Products link of the replicated website.